The duo behind the hipster trap
“They come to an area and treat it like an amusement park,” said Hunter Fine, one of the pair.
He and partner Jeff Greenspan came up with the idea of urban traps last summer, after they became concerned about gentrification.
“You know gentrification is bad if white people are complaining about it,” said Greenspan.
The two first targeted hipsters earlier this week, planting Ray-Bans, PBR and other hipster paraphernalia on 6th St. and Avenue A in the East Village.
“We wanted to catch them there before they spread any further,” said Greenspan. “Will Simon saw it within 5 minutes and he took a picture. Within 2 or 3 hours, it had been viewed 250,000 times.”
Simon uploaded it to Reddit.com under the name “Gigaface” and the image went viral. Over a million users viewed it in the first 24 hours.
“Coast to coast, there is a real want for a hipster trap,” said Fine. “It’s even been attributed to other cities, like Portland and Seattle.”
The two have plans for more traps in more cities.
They invited Metro to photograph the first-ever B & T trap – consisting of Drakkar Noir cologne, a gold chain, spray tan, PATH train tickets and LIRR schedules, all laid discreetly within a cardboard bear trap.
Surprisingly, Snooki was nowhere to be found.
“They come to an area and treat it like an amusement park,” said Hunter Fine, one of the pair.
He and partner Jeff Greenspan came up with the idea of urban traps last summer, after they became concerned about gentrification.
“You know gentrification is bad if white people are complaining about it,” said Greenspan.
The two first targeted hipsters earlier this week, planting Ray-Bans, PBR and other hipster paraphernalia on 6th St. and Avenue A in the East Village.
“We wanted to catch them there before they spread any further,” said Greenspan. “Will Simon saw it within 5 minutes and he took a picture. Within 2 or 3 hours, it had been viewed 250,000 times.”
Simon uploaded it to Reddit.com under the name “Gigaface” and the image went viral. Over a million users viewed it in the first 24 hours.
“Coast to coast, there is a real want for a hipster trap,” said Fine. “It’s even been attributed to other cities, like Portland and Seattle.”
The two have plans for more traps in more cities.
They invited Metro to photograph the first-ever B & T trap – consisting of Drakkar Noir cologne, a gold chain, spray tan, PATH train tickets and LIRR schedules, all laid discreetly within a cardboard bear trap.
Surprisingly, Snooki was nowhere to be found.
Brilliant.
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